Intel – For love’s sake

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A series of 3 films for the Intel Back To School campaign inciting parents to buy their kids a newer laptop. The storyline was inspired by a real insight: parents often pass on their old laptops to their kids Рinstead of getting them a new one.

Here is the first film of the series, focusing on the weight of old laptops. It accumulated over 1 million views in just the first month after airing.

 

 

 

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